艾睿铂（AlixPartners）：2026年全球消费者展望报告：消费模式彻底改变（英文版）

In last year’s report, consumers globally intended tighter control on spending, and this persists when reviewing forecast activity for 2026. The global anticipated net intention for reduced spending next year is -18 ppts, more than 60% greater than the projected reduction for 2025 (-11 ppts). This heightened frugal sentiment reflects the broader economic uncertainty that is reshaping financial priorities and mirrors the intended reduction in spending forecast by consumers two years ago for 20