First Insight：2026年Z世代是否仍在选择你的品牌？（英文版）

For decades, consumer packaged goods brands could rely on a predictable formula: build brand recognition, secure shelf space and compete on price when necessary. But new research from First Insight suggests that Gen Z consumers are rewriting those rules. Rather than abandoning spending in uncertain economic conditions, Gen Z is becoming more intentional about where and how they spend. They are cutting costs in everyday categories while investing more in products tied to health, identity and p