PUBLICIS GROUPE：2026年春季促销报告（英文版）

Gift Searching Expected to Begin Early Nearly all shoppers plan to browse mid-April before buying, with over twothirds of consumers say they look to the retailer for gift inspiration. Discount Stores were the Standout Winner in 2025 +8–10% YoY sales growth as budget‑conscious shoppers traded down and increased foot traffic to department stores. Gifting Categories Underperformed Florals, jewelry, accessories, beauty, luxury all declined from 2024, with most seeing double‑digit transactio