Brand Finance：2026年澳大利亚品牌价值100强报告（英文版）

Australia enters 2026 with its brand economy characterised by consolidation rather than acceleration, reflecting a year in which measured growth mattered more than rapid expansion. Against a backdrop of easing inflation, cautious consumer spending, and ongoing global uncertainty, Australia’s top 100 brands collectively grew 7% to AUD207 billion in brand value. This steady uplift signals not a return to high-growth conditions, but the continued resilience and disciplined value creation of the