Brand Finance：2025年东盟品牌500强报告（英文版）

Brand Value is built when strong brands combine with strong businessesi that are able to successfully commercialise that strength. Brands are strongwhen pe镙乖ple know about them, and they think they are the best option withinI 莧亀鹎雉飆啫eir category. This knowledge and positive image lead into higher choice,at a higher price. This strength builds value when the business is selling the riahtthings to the right people in the right places. Whether brands and their businesses .are building strength ap