优兴咨询Universum：2026年人才展望报告：雇主品牌建设数据洞察与路线图（英文版）

2026 will not be a year of explosive hiring. It will be a year of strategic alignment. Recruitment volumes will stay low, but complexity will rise due to skills gaps, expectation mismatches, and high churn (with 43% of professionals considering leaving their employer).This is the moment for organizations to fix the foundation and align EVP, culture, and technology before the next wave of transformation hits. Employer branding will evolve from a marketing function into a strategic operati