埃森哲：2026年从创意到增长：企业如何构建应用型创造力体系报告（英文版）

Why do so many fail to repeatedly turn that potential into meaningful practice? And what do the ones that do, do better? Our research shows that creative ideas often show up unevenly across the business, and the leadership that sets and supports the conditions for them to take shape, gain traction and deliver impact is often absent. When that leadership foundation is in place, it supports three pillars—commitment, structure and expertise—providing the infrastructure for creativity to do real