Brand Finance：2025年足球品牌50强报告（英文版）

What is the purpose of a strong brand: to attract customers, to build loyalty,to motivate staff? All true,but for a commercial brand at least, the first answermust always be'to make money'.

Huge investments are made in the design, launch, and ongoing promotionof brands. Given their potential financial value, this makes sense. Unfortunately,most organisations fail to go beyond that, missing huge opportunities to effectivelymake use of what are often their most important assets. M