Designsensory：2025年美国体育粉丝新生态研究报告：战略玩法全面革新（英文版）

Trust in customer experience is on the line-and so is loyalty. In an age of AI, cyberattacks, and risingconsumer expectations, brands can no longer affordto treat CX as a service function alone. It's now acore trust-building mechanism. InMoment's2026Asia-Pacific Consumer Trends Report explores shifting consumer behaviours, with insights intotrust thresholds, willingness to share data, and theevolving role of AI in the brand relationship.The study finds that 84% of Asia-Pacific consume