Veeva：2024年医疗全渠道参与蓝图（英文版）

A fundamental shift in expectations for medical affairs has accelerated the need for a customer-centric, omnichannel approach to engagement—one that understands stakeholders’ educational needs and modifies the engagement plan to meet their preferences. This growing complexity in future engagement delivery means medical teams must refocus investments in data, technology, and business transformation more than ever to orchestrate an omnichannel approach.