尼尔森IQ：2026年人工智能对测量领域的影响报告（英文版）

All currency is measurement, but not all measurement is currency. That is to say, currency is the data on which media is transacted, but there may be other metrics that are important to determining how investments are made. They too are forms of measurement, it’s really a question of value versus price. To help illustrate this, let’s use the analogy of making an online purchase. The customer may study reviews of different products to aid their decision on which to buy. Those reviews are a mea