Skai：2026年第二季度季度趋势报告（英文版）

Q2 is the reality check on the year. The budgets set in January have been running long enough to show what is working, the holiday planning that starts in Q3 is close enough to feel, and the noise of any single event has had time to settle into a trend. What the quarter tells us is that the healthiest way to read commerce media right now is not channel by channel. It is to follow the supply. That is the thread running through every chart in this Q2 2026 Quarterly Trends report. Where ad