GP.Bullhound：2025年旅游行业的数字客户旅程成熟度调查报告（英文版）

Travel industry leaders continue to invest heavily in digital channels, yet the path to a consistently seamless customer journey remains uneven. Findings from the study reveal a field that has mastered many foundational capabilities but is now struggling with deeper personalization, data integration, and post-trip engagement. Most travel organizations view their digital customer journey as a work in progress. Although fundamental systems such as CRM and mobile 2 Executive Summary 3 Foreward from