益普索：2026年AI赋能购物洞察报告：人工智能如何重塑消费者全链路购买旅程（英文版）

At Ipsos, I’m one of those crazy people who cycle in London – legally, of course. Recently, it was time to retire my trusty steed for a new electric bike using our Cycle to Work scheme. And so, my path to purchase began. I started with a simple Google search: a summary, a bunch of links, but I needed more. I switched to Gemini for a deeper dive. I listed everything – my height, gender, my current bike, the distance I cycle, where I store it overnight. After a bit of back and forth, I landed o