Sprout Social：2026年社交智能报告（英文版）

There is near-universal agreement that social intelligence is a business mperative, with 93% of professionals viewing it as important for future growth. By 2029, 71% of directors predict social data will become more influential than traditional market research in shaping core enterprise strategy. Strategic insights are currently hitting a ceiling within marketing departments, as just36% of respondents say their social data regularly informs decisions in other businessfunctions. This siloed ap