Good Food Institute：2025年如何向美国消费者解释培养肉报告（英文版）

As cultivated meat becomes commercially available to consumers in the United States for the first time, navigating consumer education and messaging will be key for the category. Consumer familiarity remains low. Building broad awareness of and trust in this novel food production method will require the industry to identify ways to clearly and concisely explain what cultivated meat is to consumers. To discover which descriptions —down to specific words and phrases —are most impactful in shapin