Veeva：2024年转变生命科学中顾客体验的六大要求报告（英文版）

Digital innovation is changing the way life sciences companies approach one of their top priorities: customer experience (CX). Research consistently shows that, across all industries, companies that lead on CX outperform their competition in areas such as customer satisfaction, brand loyalty, and revenue growth. And in life sciences, delivering great customer experiences can play a key role in ensuring patients benefit from the best treatments.