奥纬咨询：2026年私人标签报告-CPG公司如何管理其溢价策略的成本？（英文版）

Store brand dollar sales in the year increased nearly three times the rate of national brands as the products surged ahead by 3.3% compared to a gain of only 1.2% for their national brand counterparts. Looking at unit sales, the head to head difference was comparable. Store brands advanced by 0.6% while national brands declined by -0.6%. In all outlets, total store brand revenue for 2025 surpassed a quarter trillion dollars for the second year in a row, coming in at $282.8 billion, an