Adobe ：2025年零售行业AI与数字趋势研究报告（英文版）

Despite significant investment in personalization and omnichannel experiences, just 159% of retail brands feel confident that theirdigital experiences can delight consumers - and shoppers agree, rating only 169 ofbrand experiences as excellent. while retail hasquickly adopted tools to personalize offers and content, scaling those interactions across touchpoints remains challenging