IAS：2026年广告行业脉动报告（英文版）

ntegral Ad Science (IAS) partnered with YouGov to survey U.S. digital media experts from both the buy- and sell-sides to understand their perspectives on media challenges lying ahead and opportunities they will seek to harness in 2026. In this annual report, we deep dive into the trends, technologies, and solutions that will shape digital media and advertising in 2026, directly from top industry professionals.