Magellan AI：2026年第一季度澳大利亚播客广告基准报告（英文版）

Magellan Al analyzes podcast advertising data fromthousands of popular podcasts in Australia. Toprepare this report, we analyzed 9,968 episodes ofpopular podcasts. To account for dynamic insertion,we sampled multiple copies of certain episodes.

For parts of this analysis, we relied on Magellan Al'sproprietary model to estimate advertising spend. Ourmodel incorporates factors including:The number of ads and variation in ad loaddetected for a given episodeeach episodeOur estimates for