Brand Finance：2026年最有价值的足球俱乐部50强报告（英文版）

This year marks Brand Finance’s 30th anniversary. Throughout our history as a company, there has been one enduring truism: brands operate in a world shaped by continual change.Rapid advancements in AI, geopolitical fragmentation, economic uncertainty, and rising expectations of corporate behaviour have all placed new pressures on organisations, including football clubs. While the challenges have evolved, the importance of building and maintaining brand strength has remained constant.Today, th