思略特：2026年掘金中国下沉市场：餐饮品牌可持续增长系统性战略指南报告（英文版）

The competitive landscape of China's catering sector is undergoing a structural shift.As the national growth moderates, higher-tier markets (Tier-1, Tier-1.5 and Tier-2 cities)become increasingly saturated. Consequently, lower-tier markets-including Tier-3 and belowcities, counties, and rural areas-now represent the primary frontier for brands seekingsustainable, incremental growth.

This strategic transition extends beyond geography. It reflects a fundamental rebalancing of China