Cvent&STR：2026年欧洲会奖旅游（MICE）市场格局演变：前路展望报告（英文版）

This guide distills STR’s latest MICE analysis to reveal how RevPAR, ADR, and demand will vary across European regions in 2026 and what hotels can do to protect rates, target the right source markets, and win more high-value group business.