R3胜三：2025年品牌影响力进化手册（英文版）

The global health pandemic has forced marketers to revisit their brand purpose as staying connected to consumers has meant finding new ways to better serve local communities and society at large. As brands move forward, some are using this time to revamp their relationships with consumers, placing new emphasis on the importance of having greater sustainable relationships; relationships that will outlast trends and withstand disruption.