WFA：2026年转型者悖论：全球品牌转型研究报告（英文版）

What separates transformational success from failure isn’t budget, technology, or even strategic clarity. It’s something far more human: the fundamental approach leaders take to change itself. We’ve all seen it: the ambitious initiatives that fizzle out, the massive investments that yield little return, the endless cycles of “transformation” that leave teams exhausted rather than energized. Why? Because while the need for change is universally acknowledged, the way we go about it i