艾昆纬：2026年释放知名品牌的战略价值白皮书（英文版）

Across the pharmaceutical industry, more than 6,000 prescription medicines launched before 2015 remain commercially active. These Established Brands, on the market for over 10 years and beyond peak growth, face Loss of Exclusivity (LOE), generic competition, and limited promotional investment. Yet, from former blockbusters to smaller, steady performers, these brands remain vital to both healthcare systems and company portfolios. We define Established Brands as brands that have been comme