Wunderkind：2025年食品和饮料个性化中的人工智能报告（英文版）

Food and beverage companies are now actively using AI-driven personalization instead of simply testing it. However, our study shows a clear gap between what companies want to achieve and what they’re actually accomplishing. Most brands use AI in limited ways, see modest results, and worry about customer resistance. Data governance and change management hurdles, rather than budget, are their chief internal obstacles. Despite these limits, leaders believe that AI-powered personalization will be