AI Digital：2025年AI成熟度状况：广告代理机构生成式AI应用调查报告（英文版）

The "Ad Agency GenAI Adoption Survey" reveals that the advertising industry is at a critical inflection point: AI is viewed as essential for competitive survival, yet the majority of agencies are strategically stalled. The analysis of more than 50 executive responses, primarily focused on mid-sized agencies under 200 employees highlights a profound gap between aspirational goals and operational reality, creating both massive opportunities for proactive agencies and significant risk