ANA&NewtonX：2025年度自信型B2B营销从业者研究报告：从业者成长路径及调研核心结论（英文版）

To ground the data in real-world experience, NewtonX and the ANA conducted a series of 45-minute interviews in July and August 2025 with a select group of CMOs and senior go-to-market leaders. Participants represented a broad cross-section of the B2B economy, from global energy and health care giants to fast-growing SaaS companies and leading firms in professional and financial services. This mix of perspectives was essential, showing how leaders with very different business models are grappl