mediaocean：2026年广告行业调查报告（英文版）

Marketers are heading into 2026 with renewed confidence, signaling broader investment across the board, with every channel showing increasing or maintaining spend vs. decreasing. Reflecting the annual planning cycle, investment is rising, but flowing toward channels that offer stronger measurability, flexibility, and accountability. CTV and Digital Display/Video are tied at the top, with 63% of marketers planning to increase spend in each. Together, premium streaming and digital video form the b