IAB：2024年互联网广告收入报告（英文版）

The digital advertising industry reached new heights in 2024, with ad revenue climbing to $259 billion, a 15% year-over-year increase from 2023. This record growth reflects the industry’s ability to adapt to evolving technologies, regulatory changes, and shifting consumer behaviors. At its core, digital advertising remains a powerful engine of innovation, fueling economic performance, job creation, and enhanced consumer experiences, while delivering durable impact for brands, agencies,