oaaa：2026年邻近性的力量：户外广告媒体在连接型商业中的演进角色报告（英文版）

For years, advances in technology, data and media have been leading brands to pursue more holistic approaches to the planning of their paid and owned marketing efforts. But today, brands are looking to do more than just plan holistically. They’re aiming to orchestrate channel selection, timing and messaging so as to optimize interactions at every stage of the customer journey. The effort has grown so prevalent that’s it’s even taken a moniker of its own: connected commerce. Foremost among the