IQVIA艾昆纬：2025年渠道动态全球参考报告（英文版）

ChannelDynamics is a syndicated database of projected promotional volume measures and channel performance metrics at company, indication and brand level. As standard, updated monthly and containing 7 years of historical data. Over 30,000 HCPs across 36 countries are recruited to ChannelDynamics specialist panels. Participants continuously fulfil an online daily diary, recording their engagement with life-science communication channels. Inputs are processed and projec