安永：2026年从注意力争夺到沉浸式体验：印度体验式营销增长战略要务研究报告（英文版）

India’s experience economy is entering a decisive growth phase, reshaping how consumers discover, evaluate and connect with brands. As consumers, especially the young, prioritize identity, belonging and culturally meaningful moments, experiential marketing has shifted from a tactical add-on to a strategic growth driver. Discerning customers expect brands not just to communicate but to invite participation and earn attention through immersion and cultural relevance. This consumer shift is mirr