Wpromote：2026年弥合鸿沟：品牌与代理商合作关系变化与挑战的新数据洞察报告（英文版）

Top brand priorities Nearly seven out of ten (68%) brands say that overall value is more important than cost when evaluating a new agency partner. But where are they looking to improve? To achieve their 2024 objectives, brands are prioritizing brand awareness; not far behind are customer acquisition, engagement, and retention. The collapse of the marketing funnel means it’s no longer sufficient to focus solely on either bottom-funnel conversions or upperfunnel awareness; successful marketing