Veeva：2023年衡量医疗事务的影响：运营效率报告（英文版）

To take action in these areas – and be successful in each – you need a well-functioning operational engine. This requires a strong foundation of operational data that teams can leverage to make data-driven decisions and connect activities with impact. However, we’ve observed that many medical affairs organizations struggle with managing this operational data. Compared to other functions like commercial and R&D, medical affairs lags in capturing, organizing, and using data. Stefan Florenti