Amperity：2026年在人工智能时代提升忠诚度报告（英文版）

Profitability pressures, rising acquisition costs, and AI-driven consumer expectations have fundamentally reshaped loyalty. Today’s customers expect brands to recognize them instantly, personalize interactions across channels, and continuously adapt experiences based on behavior, not just reward points. At the same time, retailers face a growing disconnect: while investments in personalization and loyalty continue to rise, many programs underperform because they are built on fragmented, incom