电通：2025年英国市场新趋向：食品监管规则演变对营销、信任与创意的重塑研究报告（英文版）

Yet 6 in 10 UK consumers say they haven’t heard of these rules, despite two-thirds supporting them once explained. That gap between regulation and recognition exposes a missed opportunity: policy is changing behaviour on paper, but not yet in practice. For brands, that’s the signal to step in. The story of “better food” still needs telling, and marketers now hold the mic.