Brand finance：2025年NBA品牌排行榜报告（英文版）

The total brand value of the 30 NBA franchises stands at USD10.6 billion in 2025, representing a 6% decrease compared to 2024. This contraction reflects a moderation following several years of strong growth, as some of the momentum from previously optimistic forecasts has eased. The overall decline is also influenced by weaker performances among a few of the league’s most valuable franchises, which have a disproportionate impact on the total. This decline does not necessarily indicat