Meltwater融文：2026年人工智能时代品牌管理指南报告（英文版）

Brand management is undergoing a profound shift. The rise of generative AI, increasingly personalized digital experiences, and an always-on social environment have redefined how brands are discovered, discussed, reviewed, and judged. For teams tasked with protecting and strengthening brand reputation, the stakes have never been higher. This guide explores what brand management entails in the age of AI, why it matters, and the tools leaders can leverage to manage reputation, maintain cons