Fospha：2025年销售高峰期品牌营销策略指南报告（英文版）

This year’s BFCM will be shaped by challenging macro conditions. Prices for many retail categories, especially apparel, electronics, and home goods, remain high. Higher-for-longer interest rates are keeping financing costs high for both brands and consumers, and tariffs on certain imported goods are likely to push up wholesale and retail prices in key holiday categories. In the US, consumers enter peak season with low savings, making them more price-sensitive and promotion-driven. Many will w