Salsify：2025年假日季英美消费者脉搏报告（英文版）

Ecommerce Spending Grew Again, Significantly Per Salesforce, spending in the 2023 holiday season totaled $1.17 trillion, and total global ecommerce spending during Cyber Week was $298 billion. In 2024, those numbers increased significantly — even with 21% of shoppers saying they planned to spend less last year, according to Salsify’s “2024 Holiday Consumer Research” report. So, what’ll happen this holiday season?