尼尔森IQ：2026年首席营销官（CMO）展望报告（英文版）

To answer that question, NIQ surveyed more than 250 CMOs and senior marketing decision-makers from influential companies across regions, industries, and organizational sizes—gaining insight into how they’re: • adapting to consumer behavioral shifts • navigating performance measurement and marketing return on investment (ROI)/ return on ad spend (ROAS) • managing increasingly complex channel ecosystems with leaner teams • evaluating AI integration to drive more efficiencies