科尔尼：2025年第四季度美国消费品及零售业研究报告（英文版）

The consumer has been thoughtful, choiceful, savvy, and resilient for a while now ... what's next?

Despite seemingly steady spending, most consumers voice (and demonstrate) a longer-term story of stress.Adaptation has become the default mode, but consumers are exhausted and have less to give.Approaching 2026, consumers are increasingly second-guessing purchases and evaluating everything from theirfinances to their time and energy, leading to an era of frugality, but not in the tradi