Valtech：客户远征：2026年汽车买家真正想要的报告（英文版）

Customer expectations around mobility areshifting across every stage of the journey. Fromhow people first discover and purchase vehicles.to the services they expect in-car and post-purchase, the definition of value is changing.

This report is based on a global study of morethan 1.000 participants who recently boughtor want to buy a new car in the next 12 months.It explores what customers really want in

2026 across four key categories: emotiona!motivation, digital interaction, the