DSI：2025年实现商业成功的跨功能合作伙伴关系报告（英文版）

The survey also revealed that digital leaders often have the best collaboration with sales, marketing, retail media, and creative teams and the poorest collaboration with research and development (R&D), master data, and IT teams. What’s more, collaboration between ecommerce functions and other areas of the organization has a significant impact on sales, according to the DSI survey. Poor collaboration correlates to lower online sales, while higher collaboration with more functions leads to