INTERBRAND：2026年并购展望报告：并购、分拆、合资中的品牌价值创造（英文版）

Building on increased momentum in 2025, expert analysts is are predicting a much-needed bump in Merger & Acquisition activity. As we closed out 2025, there was a sharp increase in M&A and Spin-off Activity. Across the 4 th quarter, deal volume increased c.36% and total value increasing c.159% - driven by major transactions and high value strategic deals, including significant announcements around Warner Bros. Discovery, Solstice, Kenvue, and Heinz Kraft. Recovery is long over