zappi：2025年版互联洞察报告：解锁L4（英文版）

The insights landscape is shifting. Fast. Zappi’s 2025 survey data reveals companies are investing heavily in AI and technology. In fact, 44% of respondents’ companies have hired for new roles in AI or data integration this year. Yet satisfaction gaps persist. While three in five professionals are satisfied with the state of consumer insights, the real story lies in the dramatic differences in satisfaction between organizational maturity levels. Bottom line: Companies with connected ins