Veeva：2023年HCP想要什么：生物制药如何在需要时提供更好的支持报告（英文版）

Judging by recent survey data, HCPs seem to think there’s some room for improvement. A 2023 survey by the Digital Health Coalition found that only 17% of HCPs agreed or strongly agreed with the statement, “I feel that pharma companies really understand me as a physician.” The same survey showed that only 27% of HCPs agreed or strongly agreed that “pharma companies currently communicate with me in a relevant and personalized manner.” When viewing things from the HCP’s perspective, it’s not har